Although Instagram is in the Top 5 of most used social media applications, surprisingly few archives, museums, libraries and other heritage institutions are actively working on it. Let alone that it has a permanent place in the marketing mix of these organizations.
For IP – professional journal for information professionals – was I allowed in the September a long write article with tips for the creative use of Instagram. But above all I could speak to some pioneers who are enthusiastic about the medium and would like to share their best practices with you.
My conclusion: be inspired, stay on the sidelines, seize the opportunities where they lie and start just with Instagram!
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